Who Are We As A Business?

Businesses are like people in many respects. Some seem born to be more successful than others; it’s just in their nature. But of course, we all know that’s not really true, success is earned through hard work. It’s the reward for the thought and effort put in, and in business that means mustering the combined effort and talent of everyone working within and with a business. And whether this combined effort enabling success is present, rests in who you are as a business.


Who Does My Business Need To Be To Excel?

Over this season of December 2020 and January 2021, we are pausing and reflecting on the question of ‘Whom your business needs to be to excel – to outperform all others in your chosen marketplace’?. In this four-part series, we will highlight key articles that will support you to reimagine, and rebuild, your business to be competitively stronger than ever before.  


Part One: Traits

The starting point is to pause and reflect on who your business is with a particular focus on those aspects that influence its ability to compete, to be successful and to out-perform all others. It is about the attitude that exists within your business, and what seeds and influences that attitude. Here are three articles that will assist you get a handle on the attitude that presently exists in your business:


1.    ‘The Why’ to ‘A Purpose’

Purpose can be a powerful motivator if it is the right purpose.

Active Knowledge Question: Do you have a purpose for being in business that actually draws to the forefront the best everyone has to offer?


2.    The Power Of Encouragement In Your Business

As your business comes together again, encouragement will be one of the most important tools that you must bring to bear on every individual with and within it. It is a strength that must wash through your entire business from the very top to the furthest reaches. Encouragement sounds soft and comforting, and it is, but also it brings with it an immense renewal and revitalisation that every business will need as we exit this economic-pause.

Active Knowledge Question: How do you view the act and practice of encouragement in your business?


3.    Who Are You?

Impactful and successful lives and businesses are built on strong foundations. These foundations must be resilient and capable of weathering the wear and tear of life and business. Purpose, values and principles are the foundations of our lives and the businesses we lead. They define who we are. Recognise and strengthen your foundations and success will follow.

Active Knowledge Question:  Can you describe and list the foundations upon which your life and the business you lead are built?


Who you are as a business will set the floor and ceiling to your success. Start by understanding well who you are and how that influences your business’s ability to compete.

An entirely new level of performance.

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All the best in the success of your business,

Richard Shrapnel