In business when you speak about growth its generally assumed that you’re talking about more sales, more profit and just getting bigger. Of course, in some of our new technology businesses, it’s not about profit (yet) but certainly about getting…
What To Measure To Heighten Business Performance
Business leaders understand that what you measure is what you get and that poorly-set targets can result in disastrous outcomes through the behaviour they cause. High performance is only achieved by monitoring and guiding the right aspects of a business.…
Achieving A Relentless Focus On The Customer
I don’t think you will find a CEO who wouldn’t say ‘the customer is our number one priority’. Yet very few businesses ever achieve a true customer focus, and this failing places a ceiling on their success. Active Knowledge…
My Customer’s Customer, Is My Customer – And A Lot More.
Bring any team of senior managers together and ask them who their customers are and you will usually discover a multitude of answers. But any weakness in the clarity and focus on who your business’s real customers are will significantly…
Seeding Your Start-up With Competitiveness
The success of any business comes down to its ability to compete effectively in its market. But that competitiveness does not turn on the product or service that it sells but rather the competitive engine that is built within that…
