The competitiveness of any business rests in the sum of the effort and talent of all those who work within and with it. It does not matter what tangible or intangible assets they may own, without human interaction they are…
Purpose Connects With Customer Need
A business built upon intimately understanding and meeting customer need is a business with enduring success. A business focused on profit is a business with a limited and rapidly expiring life. Customer need is the lifeblood of any business. It…
Purpose Is Discovered Through Leadership
All leaders must be able to see the future of their business. A future founded in a customer need. There will be risk and it will require faith. Faith in their people and their leadership team. Faith that they and…
It Starts With A Purpose
All businesses commence with a purpose and rarely is that purpose to become wealthy. Businesses are typically formed to meet a customer need – an opportunity that the founder believes will provide the cornerstone for a great business. But as the business grows…
If Not Profit, Then What?
A focus on profit can often lead to short-term gains and material long-term losses in market value. Business leaders around the world have led their businesses to maximise shareholder returns to only discover that regulators and communities have moved against…
