Great businesses are grown by focusing on customer value and sticking to a purpose aligned to customer need. But your market will always be changing and therefore so must you. Your ability to lead change will reflect your likelihood of…
Staying True To Your Competitive Strength
Businesses are often established and over time grow to become very successful on a competitive posture established by the founding leadership team. But often that competitive posture is not recognised nor retained in its corporate memory. And there starts its…
Purpose Equals Strength
A well-articulated purpose statement for a business is its cornerstone and the first piece to be laid in building a great business. Why? The reasons are compelling: It clearly defines the need you are seeking to meet in the community…
Corporate Identity – Why Is It Important?
The missing element in the success of your business may be defining and understanding who you are as a business. In some circles, this is now being described as corporate identity. As a business, why do you need to know…
Evolving Your Brand With Customer Support
As customer needs and preferences change in your chosen market how do you keep ahead of the curve and ensure your brand remains compelling? You can try hanging in there with your proven methods, which may have served you well for…
