Leadership

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Purpose Connects With Customer Need

Richard Shrapnel's 'Purpose Connects With Customer Need'.

A business built upon intimately understanding and meeting customer need is a business with enduring success. A business focused on profit is a business with a limited and rapidly expiring life. Customer need is the lifeblood of any business. It…

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Purpose Is Discovered Through Leadership

Richard Shrapnel's 'Purpose Is Discovered Through Leadership'.

All leaders must be able to see the future of their business. A future founded in a customer need. There will be risk and it will require faith. Faith in their people and their leadership team. Faith that they and…

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It Starts With A Purpose

Richard Shrapnel's 'It Starts With A Purpose'.

All businesses commence with a purpose and rarely is that purpose to become wealthy. Businesses are typically formed to meet a customer need – an opportunity that the founder believes will provide the cornerstone for a great business. But as the business grows…

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