A well-articulated purpose statement for a business is its cornerstone and the first piece to be laid in building a great business. Why? The reasons are compelling: It clearly defines the need you are seeking to meet in the community…
Evolving Your Brand With Customer Support
As customer needs and preferences change in your chosen market how do you keep ahead of the curve and ensure your brand remains compelling? You can try hanging in there with your proven methods, which may have served you well for…
Mercedes Corrects Its Course – Do You Need To?
In 2016, Mercedes-Benz accelerated past BMW in unit sales for the first time in 10 years. The win attributed by its CEO, Dieter Zetsche, to the company focusing on making cars customers wanted and not chasing market share. Many would ask,…
Succession Means Mutual Commitment
In succession you will often hear the older generation say, “I want to see the commitment of the younger ones. I want to know they are 110% committed to the business”. While the younger ones say, “I am never listened to…
Gratitude Grows From Humility
Gratitude is often spoken of as the starting point to creating a more successful life. In simple terms, when you first wake up in the morning if you give thanks for the good things which are in your life, you will start…
