In your business, there will be a way in which customers are framed and thought about. It won’t be the same as what is written in the corporate brochures, it will be an attitude born somewhere/somehow in the business, and…
Sales Growth – Shifting From Expansion To Creation
The simplest sales growth to achieve in a business is to expand what already exists. But it may also be the weakest form of sales growth with the least endurance and lowest capital value. Nothing worthwhile is achieved easily, and…
From Chasing To Being Chased
There is a dramatic change that occurs when a business evolves from looking to its competitors for cues as to how to grow to looking to its customers and their needs. They suddenly change from being a follower chasing what…
Thinking About Growth
Business growth often goes unquestioned and is premised around more revenue, more profit and getting bigger. But growth can and does come in many forms, shapes and sizes and should always be thought of strategically. Growth requires investment, and all…
Seeing The Road Ahead
It is so much easier to lead a business where many heads are coming together to plot its future. That, of course, assumes that all those heads are working together and not fighting against each other. But businesses that can…
