A well-articulated purpose statement for a business is its cornerstone and the first piece to be laid in building a great business. Why? The reasons are compelling: It clearly defines the need you are seeking to meet in the community…
Corporate Identity – Why Is It Important?
The missing element in the success of your business may be defining and understanding who you are as a business. In some circles, this is now being described as corporate identity. As a business, why do you need to know…
Mercedes Corrects Its Course – Do You Need To?
In 2016, Mercedes-Benz accelerated past BMW in unit sales for the first time in 10 years. The win attributed by its CEO, Dieter Zetsche, to the company focusing on making cars customers wanted and not chasing market share. Many would ask,…
Entrepreneurs+ – Great Or Nothing Is Our Mantra
There is no science behind achieving business success. There is no prewritten formula which if one follows, success will be guaranteed. If there was then anyone and everyone could build great businesses. But there is an art and there are…
Starting That Successful Business
Is there such a thing as the right formula for identifying what will be the perfect business for you to start up? You know, the business that you can be assured that if you work hard at it, it will become an incredible success? Well…
