Strategy

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When Should I Choose Not To Fight?

In business, as a leader, you must be able to decide when to ask your business to step forward, to withdraw or not enter, or to rest. These are strategic decisions but what is more important is the thinking that…

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Strategy Requires An Objective

Often there is much activity within a business that results in no forward movement; in fact, it takes the business backwards. Activity described as strategy is futile without the presence of a coherent objective. Vague statements of growth, new markets…

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Positioning To Win

Positioning to win is about gaining an overwhelming advantage, but gaining an advantage around what? Around the value, you deliver to your customers to the extent that no one else can come close to matching the value you deliver. Outcompeting…

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Is That Really Strategy?

What does strategy look like, and will you know it when you see it? This question may seem a bit odd given that every business leader is responsible for ensuring the right strategies are in place in their business. But…

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