This introductory presentation provides a context and framework in which to view strategic planning in a business. Strategy is one of those areas of management theory and practice that we know a lot about and at the same time know very little about. It tends to become regimented very quickly in company specific tradition and is often tied down in politics. But is used correctly strategy setting can be a process that unites and inspires an entire business behind a single vision and goal. The power of focus and alignment of all resources on a single direction can catapult a business into territories it never thoughts it could reach.