Creativity is an essential ingredient in the success of any business. It represents that willingness and ability to improve what already exists or to make something totally new. It’s really about delivering greater customer value, fulfilling emerging needs, improving processes…
How Does Your Business Think About Its Customers?
In your business, there will be a way in which customers are framed and thought about. It won’t be the same as what is written in the corporate brochures, it will be an attitude born somewhere/somehow in the business, and…
Sales Growth – Shifting From Expansion To Creation
The simplest sales growth to achieve in a business is to expand what already exists. But it may also be the weakest form of sales growth with the least endurance and lowest capital value. Nothing worthwhile is achieved easily, and…
From Chasing To Being Chased
There is a dramatic change that occurs when a business evolves from looking to its competitors for cues as to how to grow to looking to its customers and their needs. They suddenly change from being a follower chasing what…